Your agency chose this foundation for a reason
AI Launch Kit is the open-source website foundation for the agent-first internet. Your agency recommended it because it is built for both the humans who visit and the AI systems that read pages on their behalf.
Your agency chose this foundation for a reason
AI Launch Kit is the website foundation your agency has chosen to publish your site on — built for the AI systems that read pages on behalf of buyers, not just the humans who visit.
The pages your business publishes determine whether AI systems cite your business or your competitors. Your agency is addressing that. This is the foundation they use to do it.
What changed about your website, and why your agency is addressing it
When ChatGPT recommends a business to a customer, the recommendation was assembled from sources. The model read pages. Attributed them to a brand. Quoted what it trusted. The business that gets recommended is the business whose pages got cited. That changes what a website is. A website used to be a surface people visited. Now it is also infrastructure that AI systems read on behalf of buyers who never visit. Two audiences. Same pages. Different requirements. Most websites were built for the first audience only. The platforms they run on were built when Google was the only entry point. They were not built so a model can read a page, identify the business, and trust the structure enough to quote it. Your agency is addressing that gap. The foundation they have chosen is built for both audiences.
You're probably running on WordPress. That's not the problem.
You're running on WordPress. It works. It's worked for years. That's not the problem. The problem is what the platform was built to do. WordPress was built when Google was the only entry point. The structured-data plugins, the FAQ plugins, the citation-work tools installed on top — each one is real. They don't integrate. They break on updates. The citation work your agency does depends on whichever combination is installed this month. A lot of time gets spent fighting the platform instead of doing the work. The other options are similar. A Squarespace or Wix rebuild gets a nicer template and the same closed-system constraints. Your business doesn't own the code. An AI-generated builder produces a site quickly and leaves the citation surface invisible to the very AI systems that will recommend your competitors. The do-nothing option is getting more expensive. Every quarter another competitor shows up in an AI answer where your business used to be obvious.
What your agency would specify, if starting from scratch today
If your agency were specifying your site's foundation from scratch — knowing what AI search has become — five things would be true.
AI systems read it correctly
When ChatGPT reads your site, it knows what each page is about and which business it belongs to. No three-plugin stack to get there.
Works for agents visiting on customers' behalf
Agents that visit on your customers' behalf — and they will, increasingly — find a coherent surface. Not a scraped approximation.
Catches its own gaps before launch
Before the site goes live, a tool confirms whether the structure is right. Not three months later when you notice you're invisible in AI answers.
You own the code
Leave a host, leave a tool, leave the agency — the site goes with you. Platforms that lock customers in shape their roadmap around lock-in.
Built in weeks, not quarters
Getting there takes weeks, not a multi-month custom build. That's the foundation your agency would specify. It now exists.
The foundation your agency has chosen
AI Launch Kit is the open-source website foundation for the agent-first internet. It is what your agency has chosen as the substrate to publish your site on. AILK ships with the structural prerequisites for being found by AI search and interactable by the agents doing research on behalf of your customers. Every page has structured data so AI systems can read it correctly. An agent visiting on a customer's behalf finds the same coherent surface a human does. Before the site ships, the foundation checks its own structure. Your agency handles the build. The foundation does the heavy lifting that used to require expensive custom engineering or a stack of tools that fought each other. If you want to go directly: Launch Service is the productized two-week deploy at $2,495. Your team owns content and citation work from there.
Quick answers
Why does my agency recommend this instead of just updating my current site?
The current site can be updated. Structured data can be added. The limit is the platform — it was not built for AI systems to read it coherently. Your agency can close gaps, but the foundation determines how much of their work actually lands. Moving to a foundation built for AI search means the citation work compounds instead of fighting the platform every month.
What does the two-week deploy cover?
Launch Service is a fixed-scope, two-week deployment at $2,495. Your agency or the Working Theory team builds the site on the AILK foundation. At the end of two weeks, the site is live — structured for AI search, ready for agents, and owned by you. Content and ongoing citation work are yours from there.
What if I want to stay with my current agency?
That is the right call. Your agency recommended this foundation and will build on it. Your relationship with your agency does not change. If you want to engage Working Theory directly and give your agency a referral credit, Launch Service is that path. Schedule with your agency first — they have everything they need to scope the build.
Two routes from here
Your agency has everything they need to scope the build. Or, if you want to engage directly, Launch Service is the productized two-week deploy at $2,495.