AI Launch Kit Glossary — AEO and agent-readiness vocabulary
25 terms for building and understanding agent-ready websites — AEO, MCP, JSON-LD, citation share, peer surfaces, and the full vocabulary of the AI-first internet.
AI Launch Kit Glossary
25 terms for building and understanding agent-ready websites — AEO, MCP, JSON-LD, citation share, and the full vocabulary of the AI-first internet.
AEO and agent-readiness vocabulary
AEO (Answer Engine Optimization)
The practice of structuring content and schema.org markup so AI-powered answer engines reliably surface your pages as cited sources. The unit of success is a citation, not a ranking.
GEO (Generative Engine Optimization)
A synonym for AEO used in academic and practitioner literature. Both describe optimizing for AI systems that generate answers from retrieved sources.
AI search
Search conducted through AI-powered answer engines. AI search reads pages, attributes content to brands, and generates summaries. Sites built for traditional SEO are not automatically optimized.
Agent-ready website
A website architected to serve AI agents and programmatic callers as a first-class audience. Exposes content through a typed API and MCP server. AILK is built agent-ready by default.
Schema
The typed page-description layer — schema.org vocabulary expressed as JSON-LD — that makes page content machine-readable. The AILK registry ships 44 typed page definitions with Zod validation.
JSON-LD
JavaScript Object Notation for Linked Data. The embedding format schema.org recommends for structured data. AILK builds valid JSON-LD from MDX frontmatter automatically.
Entity markup
Schema.org structured data that makes the brand, its founder, its product, and its location unambiguous to AI crawlers. Without it, a model guesses who you are.
FAQ schema
The schema.org FAQPage and Question/Answer types that make each Q&A independently citable. AILK's FAQ component emits valid FAQ schema automatically.
MCP (Model Context Protocol)
An open protocol for AI agents to interact with external systems through a typed tool contract. AILK ships an MCP server with 14 tools, parity-enforced against the HTTP API in CI.
Peer surfaces
Three peer apps over one substrate — apps/web for humans, apps/mcp for agents, apps/api for programmatic callers. Same content, right contract per audience. Parity enforced in CI.
Citation share
The proportion of AI-generated answers in a topic area that attribute content to a given brand. The AEO equivalent of organic search market share.
Headless CMS
A content management system that provides a content API without a built-in front end. AILK supports headless CMS backends through content adapters — Sanity and Payload as Pro extensions.
Content adapter
The interface that normalizes content from any backend into a consistent ContentPage shape for rendering. Swap the backend by replacing the adapter, not rewriting components.
Scaffolder
The agent-assisted tooling — create-ailk plus the .claude/ skill bundle — that generates a project, adds page types, and wires schema. Eight skills ship with every AILK install.
Audit CLI
ailk audit — the AEO scoring tool that catches citation gaps as scored findings. Runs against any deployed AILK URL. Designed to catch problems in CI, not post-launch.
Pillar topic
A content cluster in AILK's topical authority architecture. Three pillars — OSS Foundation, AI-First Internet, Modern SMB Website — each mapping to buyer-language doorways.
Prompt tracking
Monitoring which AI-generated answers include a brand citation over time. The AEO equivalent of rank tracking — presence in generated answers, not position in result pages.
Citation gap
A structural deficiency that prevents AI engines from citing a page. Missing entity markup, unstructured FAQs, ambiguous attribution. Caught in CI costs minutes. Caught post-launch costs months.
Structured data
Machine-readable page annotations — schema.org vocabulary as JSON-LD — that tell AI crawlers what a page is, who it belongs to, and what entities it discusses.
Apache 2.0
The license under which AILK ships. Any use, modification, distribution, commercial deployment — no restrictions. The code is yours. The downside is bounded by design.
OSS-as-marketing
A distribution strategy where open-source software is the primary acquisition channel. Developer adoption leads to agency adoption leads to commercial conversion.
Launch Service
The fixed-scope two-week deploy service. AILK live without doing the build yourself. Priced at $2,495. Designed for agencies and SMB owners who want the foundation, not the build.
Foundation
The complete deployed substrate — schema, peer surfaces, routing, content pipeline, AEO scoring. Not a theme. Not a plugin. The thing you build on, not the thing you install on top.
Starter
A pre-configured codebase that initializes a project. AILK ships as a starter but extends the category — the scaffolder and skill bundle make it a recurring workflow tool.
Marginal cost of a page
The incremental cost of publishing one additional page. On WordPress, a project. On AILK, a Claude Code session. The marginal cost approaches zero. This determines what a business can profitably produce.
See the foundation
The schema registry, the MCP server, the AEO scoring CLI — all in the repo today.