When an LLM recommends a business, it assembled the recommendation from individual pages it read, attributed to a brand, and trusted enough to quote. The brand that gets cited is the brand whose pages got read correctly. Sites without declared entities lose at the attribution step. The model cannot tell which entity a page belongs to, so it cites a competitor whose page made it obvious. AEO work fails silently at that point. Nothing in the toolchain reports it. That is why the foundation matters more than the chrome. The structural prerequisites for being citable sit below the visual layer: typed schema, declared entities, agent-readable surfaces. A site can look polished and still fail the citation step.

AI Launch Kit is the open-source website foundation for the agent-first internet — Apache 2.0, agent-ready, AEO-scored, deployable in days. Four structural capabilities make a site citable at deploy time. A typed schema registry of 45 page types declares every entity correctly. A first-class MCP server holds CI-enforced parity with the human UI, so agents and humans read the same surface. An AEO scoring CLI runs the citation checks in CI before a site ever ships. Agent-assisted scaffolding takes a project from reference brand to deployed site in days. Built by the Working Theory team, who run their own brands on it. The substrate is the same one the maintainers ship from.